The Mission

We're Losing the Music

Right now, somewhere on Arweave, there's a track that would change your week. Maybe it's a bedroom producer from São Paulo who uploaded their best work at 3 AM. Maybe it's a field recording from a street musician in Lagos that someone minted as a one-off NFT. Maybe it's a demo that never made it to streaming platforms.

You'll never find it.

Not because it doesn't exist, but because it sits in a digital wasteland with no artist name, no genre tag, no breadcrumbs leading back to it. It might as well not exist.

This is what's happening to music in web3: we're creating more orphaned audio than the world has ever seen. And while we're busy talking about royalties and tokens, entire scenes are disappearing into the void simply because nobody can discover them.

What We're Really Fighting

The streaming giants solved discovery by building recommendation engines that optimize for engagement, not connection. They'll show you the same 40 songs until you die, with the occasional "discovery" that's actually a paid placement.

Web3 promised something different: direct artist-to-fan relationships, ownership, real scarcity. But we created a worse discovery problem than we started with. At least Spotify's algorithm finds you music, even if it's soulless. Our music sits tagged with nothing but a transaction hash.

Meanwhile, the people who care most about music - the collectors, the scene builders, the obsessives who used to spend weekends digging through record bins - are doing nothing with the best curation tools that have ever existed.

The Actual Solution

Find one track this week that moves you and has no metadata. Wrap it properly. Add the artist, year, genre, mood - whatever would help someone else discover it. This isn't busy work; it's archaeology. You're preserving culture.

Build playlists like you're programming a radio station. Not just "songs I like" but "3 AM drives through empty cities" or "the sound of Detroit in 1987" or "what heartbreak sounds like in different languages." Each playlist becomes a portal into a specific feeling or moment that algorithms will never understand.

Connect the dots between music and everything else. That visual art NFT and this experimental track were made by the same person? Link them. This song samples that field recording? Note it. This playlist captures a specific scene or moment in time? Document it. You're building the connective tissue of digital music culture.

Here's what happens when you do this right: Other obsessives find your work. Artists notice when you enhance their metadata and start making better metadata themselves. Your playlists become destinations. Your taste becomes trusted signal in an ocean of noise.

And eventually, the infrastructure exists for you to monetize that trust - through token-gated playlists, premium curation services, or simply building a reputation valuable enough that people pay for your recommendations.

This isn't theoretical - the tools exist right now. The Metadata Maker lets you wrap orphaned files in rich, searchable information. Serverless Playlists let you build discovery pathways that work across any platform.

What Success Actually Looks Like

Imagine opening your music discovery app and choosing between a dozen different curation engines, each built by someone with impeccable taste in a specific domain. The emo revival specialist. The global bass curator. The ambient meditation architect. Each one finding gems the others miss, each one serving a different part of your musical needs.

Or imagine being that curator - known throughout web3 as the person who finds the best UK drill before anyone else, or who builds the perfect late-night jazz playlists, or who consistently surfaces the most interesting experimental electronic music from unexpected places.

The tools exist. The music exists. The only missing piece is us, working together.

The Stakes

If we don't solve this, web3 music becomes a graveyard of good intentions. Artists will stop releasing here because nobody discovers their work. Collectors will stop collecting because they can't find quality. The most promising music technology since the electric guitar becomes just another way for rich people to flip JPEGs.

But if we solve it - if passionate listeners build the discovery infrastructure that passionate listeners actually want - we build something unprecedented: a music ecosystem where taste matters more than marketing budgets, where scenes can grow organically across global networks, where the best music rises regardless of who's pushing it.

That's worth building together. That's worth fighting for. That's worth a few hours of your weekend.

Start with one track. Find something beautiful that nobody can find. Fix that.

The rest follows.